As Director, UX and Marketing at Munich Re, I was one of two designers behind Parachute's first commercial insurance product: HSB Total Cyber, targeting small and medium enterprises.
This was both an expansion and a constraint: adding an enterprise product meant moving beyond individual life and health offerings, while carefully adapting a platform built around them to minimize impact on existing products.
Detail of Homepage (Figma)
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Previous products had benefited from reusing existing functionality, screen designs, and microcopy. Commercial insurance required meaningful deviations from those established patterns.
As the project unfolded, we discovered that certain changes had downstream impacts across shared code, requiring multiple working sessions with business analysts and developers to surface issues, some of which emerged well into the development sprints.
Wireframes for this project were produced by an external agency. With a large stakeholder group including insurance subject matter experts and carrier HSB, keeping the wireframes in sync with successive rounds of copy revisions proved difficult.
Midway through the project, we shifted to using our in-house Figma designs as the developer reference instead of the wireframes, which allowed us to move faster and maintain a single source of truth.
Plan and FAQ (Wireframes)
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Because this was a commercial product, the wording used across personal insurance products (field labels, admin emails, help articles) needed to be customized throughout. Copywriting demands were extensive.
Business adaptation of questionnaire (Figma)
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My colleague and I worked closely to absorb changes without missing deadlines: he led the Figma designs while I led a two-person copywriting team and provided input on the designs. We coordinated through Confluence and Figma, tracking which copy was new versus reusable. I signed off on the final copy and translations, and ensured the designs reflected the correct wording throughout.
The UX team attended end-of-sprint showcases and participated in UAT. I logged bugs for missed commercial-product changes and retested to confirm copy and designs were implemented correctly. HSB Total Cyber launched on schedule in April 2022.
Following launch, I updated the wireframes with the final UX and copy as a foundation for future commercial products.
Product Marketing Page (Figma)
