I'm a UX strategist and designer with 15+ years of experience creating digital products and orchestrating seamless omnichannel experiences across financial services, e-commerce, and tech.
I've worked across the full design cycle: from building the business case and aligning stakeholders, to hands-on prototyping, and delivery. I've led cross-functional teams, shaped design systems, and delivered measurable outcomes in regulated environments.
Bringing both strategic thinking and design craft to every project, I thrive in collaborative, customer-focused environments where a great user experience is a shared priority.
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